![]() The trend in the digital content moderation industry is the development of AI-based tools. As a result, Facebook recently paid a $52m settlement covering 11k+ moderators who suffered from PTSD on the job ( source).ĭigital content moderation industry trends The content moderating job takes a serious toll on moderators’ mental health ranging from anxiety to PTSD.The moderators cannot speak to friends and families about the content they see due to a non-disclosure agreement (NDA) which they sign at the beginning of their contract.The type of content that AI falls short to detect: adult nudity, sexual activity, drugs and firearms ( source).Facebook has built content moderation algorithms that detect 99.9% of spam and 99.3% of terrorist propaganda ( source).The inappropriate content includes graphic violence, exploitation, extremism, abuse and suicide.On Facebook alone, more than 3 million items are reported on a daily basis by Artificial Intelligence (AI) systems and users as potentially warranting removal ( source).A Facebook content moderator can review between 7 posts a day ( source).Twitter, a much smaller company, has about 1,500 moderators ( source).YouTube has expanded its global workforce of moderators to 10,000 ( source).There are more than 15,000 moderators at Facebook and most are contracted through third-party firms ( source).More than 95% of reported content is taken down by AI ( source).Digital content moderation market statistics & facts How big is the digital content moderation industryĪccording to MarketWatch, the digital content moderation industry is expected to grow to $13.60 billion by 2027 with a CAGR of 9.3% during 2021-2027. Key challenges of the digital content moderation industryĭigital content moderation is a service that allows an online platform to sort inappropriate media content (graphic violence, exploitation, extremism, abuse and suicide) through a combination of tech (AI and ML) and human solutions.Companies offering digital content moderation solutions.Digital content moderation industry trends.Digital content moderation market statistics and facts.How big is the digital content moderation industry.Please reach out anytime to learn more.Digital content moderation industry expected to reach $13.60B by 2027 If you want to learn more, click here to read our developer documentation. Thank you very much for checking out these exciting new Snap Kit innovations. We expect that Snapchatters will show Increased engagement with partners’ content. This feature provides additional free distribution to partners and developers, including free traffic back to their app or website. Developers can set up to 3 optional #Topics for each post that is shared to Spotlight to increase engagement and track campaigns (for example, “#YearInReview”). for campaigns, challenges, trends, etc.) and content categorization (i.e. #Topics in Spotlight are useful for identification (i.e. ![]() In addition to App Page, we are making it possible to aggregate topics too in a Topic Page. There’s Also a Pre-Set Topics API to Track Campaigns The App Page encourages Snapchatters to visit the app store, driving organic installs. From there the Snapchatter can see how others on Snapchat are engaging with the content. When clicked, the Snapchatter is directed to the content provider’s App Page. The attribution of the content is attached to the story. In this example, a Spotlight post has been enhanced by content from an app. This example shows a user flow that results in organic app installs ![]() In the example below, the app page will increase interest in the app and it will encourage users to download the app from the app store. Our partners are excited because of the potential for Creative Kit for Spotlight to drive new organic downloads, triggered by attributions. Furthermore, these app pages will help drive organic installs to help grow audiences. Attributed content will be aggregated to App Pages and these app pages will show users how their fellow Snapchatters are expressing themselves using partner content and apps. Spotlight posts can now be enhanced with attributed content from our partners. Creative Kit for Spotlight extends the reach of Creative Kit so that Snapchatters and Snap Stars alike can enhance their Spotlight posts with content provided by partner apps, such as Voisey and Powder, the breakout app that lets players edit and share gaming video on mobile. We are bringing Creative Kit’s powerful sharing capabilities into Spotlight. And today, we are excited to announce Creative Kit for Spotlight. We are continuously investing in our developer tools and platform. Snap Kit helps our partners enable safe logins, helps users communicate visually, and makes partner apps more engaging and delightful. Over 1,000 developers have brought their apps to life with the best of Snapchat through Snap Kit. ![]()
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